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Project Details

  • Client
    Tec Ambiente
  • Project
    Design Identity, web design and Comunication
  • Web
    www.tecambiente.com

It looks incredible but it was difficult and time consuming to get here. There were many analyzes, drawings and setbacks to create a symbol that would highlight and identify Tec Ambiente within the area of ​​activity.

Tec Ambiente is a consulting and advisory company in the areas of environment, tourism and sustainability. He entrusted to Oneline the construction of his image of brand identification, with the ambition of a strong, modern, simple, transversal and determinant identification.

This brand comes to position Tec Ambiente with something (very) simple, minimalist, geometric, recognizable as a reference and identifier of the company and also as a distinctive brand that increases its visibility, credibility and awareness.

The isotype is based on the shapes of a circle, with a thick trace. The highlighted ton is green. Bright dark. A bionic use of color, structure and concept. Idea of ​​transformation, rotation, cycle, concept of uniform, unification, everything.

It was important to design, visualize and analyze various possibilities of shapes and colors and therefore to apply communicative functions to these uses.

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